MarketingOfficial Payroll Survey · 99/10010+ years
Staff / Lead Performance Marketer Salary in Dallas
2026 · Staff, lead, and principal-level professionals in the top 10% of earners.
$127,562/yr
Typical range: $123,176 – $153,315
P90 · BLS OEWS employer payroll data
Performance Marketer salary by experience level in Dallas
Performance Marketer Salary Progression in Dallas
From entry-level through staff — based on BLS OEWS percentile data
| Experience Level | Years | Percentile | Annual Salary | Monthly | vs Entry |
|---|---|---|---|---|---|
| Entry | 0 yrs | 0 yrs | $62,815 | $5,235 | — |
| Junior | 2 yrs | 2 yrs | $79,243 | $6,604 | +26% |
| Mid-Level | 4 yrs | 4 yrs | $90,840 | $7,570 | +45% |
| Senior | 6 yrs | 6 yrs | $102,823 | $8,569 | +64% |
| StaffThis page | 10 yrs | 10 yrs | $127,562 | $10,630 | +103% |
| Principal | 14 yrs | 14 yrs | $149,209 | $12,434 | +138% |
| Distinguished | 18 yrs | 18 yrs | $154,621 | $12,885 | +146% |
Current Salary
$127,562
Staff / Lead · 10+ years
Hourly: $61/hr
Next Level Target
$149,209
Principal · 14
+$22Kpotential uplift
Career Opportunity
44/100
Below Average
+16% demand · Moderate AI risk
Frequently Asked Questions
What is the staff / lead Performance Marketer salary in Dallas, TX?
Staff / Lead Performance Marketers in Dallas, TX earn approximately $128K per year (2026). This corresponds to the P90 range of BLS OEWS employer payroll data.
How much does a staff / lead Performance Marketer make per hour in Dallas, TX?
Based on $128K annually, the hourly rate is approximately $61/hr (2,080-hour work year).
How do I get from staff / lead to senior Performance Marketer in Dallas, TX?
The typical progression takes 2–4 years with consistent skill development, project leadership, and strategic job moves. A senior Performance Marketer in Dallas, TX earns $123K–$153K/yr.