MarketingOfficial Payroll Survey · 99/10010+ years
Staff / Lead Performance Marketer Salary in San Francisco
2026 · Staff, lead, and principal-level professionals in the top 10% of earners.
$184,383/yr
Typical range: $178,043 – $221,606
P90 · BLS OEWS employer payroll data
Performance Marketer salary by experience level in San Francisco
Performance Marketer Salary Progression in San Francisco
From entry-level through staff — based on BLS OEWS percentile data
| Experience Level | Years | Percentile | Annual Salary | Monthly | vs Entry |
|---|---|---|---|---|---|
| Entry | 0 yrs | 0 yrs | $90,795 | $7,566 | — |
| Junior | 2 yrs | 2 yrs | $114,541 | $9,545 | +26% |
| Mid-Level | 4 yrs | 4 yrs | $131,303 | $10,942 | +45% |
| Senior | 6 yrs | 6 yrs | $148,624 | $12,385 | +64% |
| StaffThis page | 10 yrs | 10 yrs | $184,383 | $15,365 | +103% |
| Principal | 14 yrs | 14 yrs | $215,672 | $17,973 | +138% |
| Distinguished | 18 yrs | 18 yrs | $223,494 | $18,625 | +146% |
Current Salary
$184,383
Staff / Lead · 10+ years
Hourly: $89/hr
Next Level Target
$215,672
Principal · 14
+$31Kpotential uplift
Career Opportunity
44/100
Below Average
+16% demand · Moderate AI risk
Frequently Asked Questions
What is the staff / lead Performance Marketer salary in San Francisco, CA?
Staff / Lead Performance Marketers in San Francisco, CA earn approximately $184K per year (2026). This corresponds to the P90 range of BLS OEWS employer payroll data.
How much does a staff / lead Performance Marketer make per hour in San Francisco, CA?
Based on $184K annually, the hourly rate is approximately $89/hr (2,080-hour work year).
How do I get from staff / lead to senior Performance Marketer in San Francisco, CA?
The typical progression takes 2–4 years with consistent skill development, project leadership, and strategic job moves. A senior Performance Marketer in San Francisco, CA earns $178K–$222K/yr.