MarketingOfficial Payroll Survey · 99/10010+ years
Staff / Lead Brand Manager Salary in Dallas
2026 · Staff, lead, and principal-level professionals in the top 10% of earners.
$146,016/yr
Typical range: $140,995 – $175,494
P90 · BLS OEWS employer payroll data
Brand Manager salary by experience level in Dallas
Brand Manager Salary Progression in Dallas
From entry-level through staff — based on BLS OEWS percentile data
| Experience Level | Years | Percentile | Annual Salary | Monthly | vs Entry |
|---|---|---|---|---|---|
| Entry | 0 yrs | 0 yrs | $71,902 | $5,992 | — |
| Junior | 2 yrs | 2 yrs | $90,707 | $7,559 | +26% |
| Mid-Level | 4 yrs | 4 yrs | $103,981 | $8,665 | +45% |
| Senior | 6 yrs | 6 yrs | $117,698 | $9,808 | +64% |
| StaffThis page | 10 yrs | 10 yrs | $146,016 | $12,168 | +103% |
| Principal | 14 yrs | 14 yrs | $170,794 | $14,233 | +138% |
| Distinguished | 18 yrs | 18 yrs | $176,989 | $14,749 | +146% |
Current Salary
$146,016
Staff / Lead · 10+ years
Hourly: $70/hr
Next Level Target
$170,794
Principal · 14
+$25Kpotential uplift
Career Opportunity
41/100
Below Average
+8% demand · Low AI risk
Frequently Asked Questions
What is the staff / lead Brand Manager salary in Dallas, TX?
Staff / Lead Brand Managers in Dallas, TX earn approximately $146K per year (2026). This corresponds to the P90 range of BLS OEWS employer payroll data.
How much does a staff / lead Brand Manager make per hour in Dallas, TX?
Based on $146K annually, the hourly rate is approximately $70/hr (2,080-hour work year).
How do I get from staff / lead to senior Brand Manager in Dallas, TX?
The typical progression takes 2–4 years with consistent skill development, project leadership, and strategic job moves. A senior Brand Manager in Dallas, TX earns $141K–$175K/yr.