MarketingOfficial Payroll Survey · 99/10010+ years
Staff / Lead Brand Manager Salary in New York
2026 · Staff, lead, and principal-level professionals in the top 10% of earners.
$203,470/yr
Typical range: $196,473 – $244,547
P90 · BLS OEWS employer payroll data
Brand Manager salary by experience level in New York
Brand Manager Salary Progression in New York
From entry-level through staff — based on BLS OEWS percentile data
| Experience Level | Years | Percentile | Annual Salary | Monthly | vs Entry |
|---|---|---|---|---|---|
| Entry | 0 yrs | 0 yrs | $100,194 | $8,350 | — |
| Junior | 2 yrs | 2 yrs | $126,398 | $10,533 | +26% |
| Mid-Level | 4 yrs | 4 yrs | $144,895 | $12,075 | +45% |
| Senior | 6 yrs | 6 yrs | $164,009 | $13,667 | +64% |
| StaffThis page | 10 yrs | 10 yrs | $203,470 | $16,956 | +103% |
| Principal | 14 yrs | 14 yrs | $237,998 | $19,833 | +138% |
| Distinguished | 18 yrs | 18 yrs | $246,630 | $20,553 | +146% |
Current Salary
$203,470
Staff / Lead · 10+ years
Hourly: $98/hr
Next Level Target
$237,998
Principal · 14
+$35Kpotential uplift
Career Opportunity
41/100
Below Average
+8% demand · Low AI risk
Frequently Asked Questions
What is the staff / lead Brand Manager salary in New York, NY?
Staff / Lead Brand Managers in New York, NY earn approximately $203K per year (2026). This corresponds to the P90 range of BLS OEWS employer payroll data.
How much does a staff / lead Brand Manager make per hour in New York, NY?
Based on $203K annually, the hourly rate is approximately $98/hr (2,080-hour work year).
How do I get from staff / lead to senior Brand Manager in New York, NY?
The typical progression takes 2–4 years with consistent skill development, project leadership, and strategic job moves. A senior Brand Manager in New York, NY earns $196K–$245K/yr.