MarketingOfficial Payroll Survey · 99/10010+ years
Staff / Lead Social Media Manager Salary in Dallas
2026 · Staff, lead, and principal-level professionals in the top 10% of earners.
$88,452/yr
Typical range: $85,410 – $106,309
P90 · BLS OEWS employer payroll data
Social Media Manager salary by experience level in Dallas
Social Media Manager Salary Progression in Dallas
From entry-level through staff — based on BLS OEWS percentile data
| Experience Level | Years | Percentile | Annual Salary | Monthly | vs Entry |
|---|---|---|---|---|---|
| Entry | 0 yrs | 0 yrs | $43,556 | $3,630 | — |
| Junior | 2 yrs | 2 yrs | $54,947 | $4,579 | +26% |
| Mid-Level | 4 yrs | 4 yrs | $62,988 | $5,249 | +45% |
| Senior | 6 yrs | 6 yrs | $71,298 | $5,942 | +64% |
| StaffThis page | 10 yrs | 10 yrs | $88,452 | $7,371 | +103% |
| Principal | 14 yrs | 14 yrs | $103,462 | $8,622 | +138% |
| Distinguished | 18 yrs | 18 yrs | $107,214 | $8,935 | +146% |
Current Salary
$88,452
Staff / Lead · 10+ years
Hourly: $43/hr
Next Level Target
$103,462
Principal · 14
+$15Kpotential uplift
Career Opportunity
38/100
Below Average
+12% demand · Moderate AI risk
Frequently Asked Questions
What is the staff / lead Social Media Manager salary in Dallas, TX?
Staff / Lead Social Media Managers in Dallas, TX earn approximately $88K per year (2026). This corresponds to the P90 range of BLS OEWS employer payroll data.
How much does a staff / lead Social Media Manager make per hour in Dallas, TX?
Based on $88K annually, the hourly rate is approximately $43/hr (2,080-hour work year).
How do I get from staff / lead to senior Social Media Manager in Dallas, TX?
The typical progression takes 2–4 years with consistent skill development, project leadership, and strategic job moves. A senior Social Media Manager in Dallas, TX earns $85K–$106K/yr.