MarketingOfficial Payroll Survey · 99/10010+ years
Staff / Lead SEO Specialist Salary in Dallas
2026 · Staff, lead, and principal-level professionals in the top 10% of earners.
$106,902/yr
Typical range: $103,226 – $128,483
P90 · BLS OEWS employer payroll data
SEO Specialist salary by experience level in Dallas
SEO Specialist Salary Progression in Dallas
From entry-level through staff — based on BLS OEWS percentile data
| Experience Level | Years | Percentile | Annual Salary | Monthly | vs Entry |
|---|---|---|---|---|---|
| Entry | 0 yrs | 0 yrs | $52,641 | $4,387 | — |
| Junior | 2 yrs | 2 yrs | $66,409 | $5,534 | +26% |
| Mid-Level | 4 yrs | 4 yrs | $76,127 | $6,344 | +45% |
| Senior | 6 yrs | 6 yrs | $86,169 | $7,181 | +64% |
| StaffThis page | 10 yrs | 10 yrs | $106,902 | $8,909 | +103% |
| Principal | 14 yrs | 14 yrs | $125,042 | $10,420 | +138% |
| Distinguished | 18 yrs | 18 yrs | $129,578 | $10,798 | +146% |
Current Salary
$106,902
Staff / Lead · 10+ years
Hourly: $51/hr
Next Level Target
$125,042
Principal · 14
+$18Kpotential uplift
Career Opportunity
38/100
Below Average
+14% demand · Moderate AI risk
Frequently Asked Questions
What is the staff / lead SEO Specialist salary in Dallas, TX?
Staff / Lead SEO Specialists in Dallas, TX earn approximately $107K per year (2026). This corresponds to the P90 range of BLS OEWS employer payroll data.
How much does a staff / lead SEO Specialist make per hour in Dallas, TX?
Based on $107K annually, the hourly rate is approximately $51/hr (2,080-hour work year).
How do I get from staff / lead to senior SEO Specialist in Dallas, TX?
The typical progression takes 2–4 years with consistent skill development, project leadership, and strategic job moves. A senior SEO Specialist in Dallas, TX earns $103K–$128K/yr.