MarketingOfficial Payroll Survey · 99/10010+ years
Staff / Lead Digital Marketing Manager Salary in Dallas
2026 · Staff, lead, and principal-level professionals in the top 10% of earners.
$138,389/yr
Typical range: $133,630 – $166,327
P90 · BLS OEWS employer payroll data
Digital Marketing Manager salary by experience level in Dallas
Digital Marketing Manager Salary Progression in Dallas
From entry-level through staff — based on BLS OEWS percentile data
| Experience Level | Years | Percentile | Annual Salary | Monthly | vs Entry |
|---|---|---|---|---|---|
| Entry | 0 yrs | 0 yrs | $68,146 | $5,679 | — |
| Junior | 2 yrs | 2 yrs | $85,969 | $7,164 | +26% |
| Mid-Level | 4 yrs | 4 yrs | $98,550 | $8,213 | +45% |
| Senior | 6 yrs | 6 yrs | $111,550 | $9,296 | +64% |
| StaffThis page | 10 yrs | 10 yrs | $138,389 | $11,532 | +103% |
| Principal | 14 yrs | 14 yrs | $161,873 | $13,489 | +138% |
| Distinguished | 18 yrs | 18 yrs | $167,744 | $13,979 | +146% |
Current Salary
$138,389
Staff / Lead · 10+ years
Hourly: $67/hr
Next Level Target
$161,873
Principal · 14
+$23Kpotential uplift
Career Opportunity
46/100
Below Average
+15% demand · Moderate AI risk
Frequently Asked Questions
What is the staff / lead Digital Marketing Manager salary in Dallas, TX?
Staff / Lead Digital Marketing Managers in Dallas, TX earn approximately $138K per year (2026). This corresponds to the P90 range of BLS OEWS employer payroll data.
How much does a staff / lead Digital Marketing Manager make per hour in Dallas, TX?
Based on $138K annually, the hourly rate is approximately $67/hr (2,080-hour work year).
How do I get from staff / lead to senior Digital Marketing Manager in Dallas, TX?
The typical progression takes 2–4 years with consistent skill development, project leadership, and strategic job moves. A senior Digital Marketing Manager in Dallas, TX earns $134K–$166K/yr.