CreativeOfficial Payroll Survey · 99/10010+ years
Staff / Lead Brand Strategist Salary in New York
2026 · Staff, lead, and principal-level professionals in the top 10% of earners.
$189,851/yr
Typical range: $196,853 – $254,123
P90 · BLS OEWS employer payroll data
Brand Strategist salary by experience level in New York
Brand Strategist Salary Progression in New York
From entry-level through staff — based on BLS OEWS percentile data
| Experience Level | Years | Percentile | Annual Salary | Monthly | vs Entry |
|---|---|---|---|---|---|
| Entry | 0 yrs | 0 yrs | $91,959 | $7,663 | — |
| Junior | 2 yrs | 2 yrs | $118,657 | $9,888 | +29% |
| Mid-Level | 4 yrs | 4 yrs | $138,433 | $11,536 | +51% |
| Senior | 6 yrs | 6 yrs | $156,627 | $13,052 | +70% |
| StaffThis page | 10 yrs | 10 yrs | $189,851 | $15,821 | +106% |
| Principal | 14 yrs | 14 yrs | $215,955 | $17,996 | +135% |
| Distinguished | 18 yrs | 18 yrs | $222,482 | $18,540 | +142% |
Current Salary
$189,851
Staff / Lead · 10+ years
Hourly: $91/hr
Next Level Target
$215,955
Principal · 14
+$26Kpotential uplift
Career Opportunity
50/100
Moderate
+14% demand · Low AI risk
Frequently Asked Questions
What is the staff / lead Brand Strategist salary in New York, NY?
Staff / Lead Brand Strategists in New York, NY earn approximately $190K per year (2026). This corresponds to the P90 range of BLS OEWS employer payroll data.
How much does a staff / lead Brand Strategist make per hour in New York, NY?
Based on $190K annually, the hourly rate is approximately $91/hr (2,080-hour work year).
How do I get from staff / lead to senior Brand Strategist in New York, NY?
The typical progression takes 2–4 years with consistent skill development, project leadership, and strategic job moves. A senior Brand Strategist in New York, NY earns $197K–$254K/yr.