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Sales Development Representative Salary in Madison

2026 · Official labour data · 8 comparison cities

$64,382/yr

Last updated: July 2026 · Source: BLS OES Survey · 1.1M employer sample

Typical range: $51,543 $80,419

Very High Confidence · 100/100

How much does a Sales Development Representative make in Madison, WI?

A Sales Development Representative in Madison earns a median of $64,382/year (about $31/hour). Most earn between $51,543 (25th percentile) and $80,419 (75th percentile); top earners (90th percentile) make $98,287 or more — 4% above the US average. Figures are from BLS employer payroll data, not self-reports.

$42,173
Entry (P10)
$64,382
Median (P50)
$80,419
Top 25% (P75)
$98,287
Top 10% (P90)

Understanding these Sales Development Representative salary numbers

We report percentiles, not a single average, because pay isn't evenly spread — a handful of very high earners would drag an average upward and mislead you. Here's exactly what each figure means.

Median (P50) — $64,382

Half of Sales Development Representatives in Madison earn more than this and half earn less. It's the most honest "typical" salary — better than an average, which gets skewed by a few top earners.

25th percentile (P25) — $51,543

The lower end of the typical range: 75% of Sales Development Representatives earn more than this. It's common for early-career roles or lower-cost employers. Earning below it is grounds to negotiate.

75th percentile (P75) — $80,419

Your negotiation target: only 25% of Sales Development Representatives earn above it. Reaching P75 usually means seniority, in-demand specialisations, or simply negotiating from data. See how to negotiate.

90th percentile (P90) — $98,287

Top earners: only 10% of Sales Development Representatives make this or more — typically senior, highly specialised, or at the best-paying employers.

Gross vs after-tax pay

These figures are gross (before tax). What actually reaches your account depends on your country, state, and deductions. Estimate your net with the take-home calculator.

National vs Madison pay

City figures apply the local market premium to BLS data, so Madison differs from the US average by +4%. A higher number isn't always better once cost of living is counted.

Hourly rate — $31/hr

The hourly figure is the annual median divided by 2,080 (40 hours × 52 weeks). If you regularly work more than 40 hours, your real hourly rate is lower than this. Convert any salary with the salary calculator.

Why this differs from Glassdoor or Payscale

Those sites publish what people say they earn (self-reports), which skew high because higher earners report more often. Our figures come from mandatory employer payroll records (BLS OEWS), so they reflect the whole market — not just a vocal subset.

How current and reliable is this number?

This page carries a confidence score of 100/100, based on the data source and coverage. US figures track the latest BLS release and refresh automatically; international figures use OECD/ILO data. See the changelog for live data freshness.

What counts as a "good" Sales Development Representative salary in Madison?

Around the median ($64,382) is solid and $80,419+ is strong — but "good" really depends on local costs. Check what the number is actually worth with the good-salary breakdown for Madison.

Still curious how we get these numbers? Every figure is traceable to a primary source — see the full methodology and data sources.

Cite or reuse this data

Sales Development Representative salary in Madison, WI: median $64,382 (P75 $80,419), per BLS OEWS via Official Salary, 2026.

Free JSON: /api/salary?job=sales-development-rep&city=madison — no key. API & widgets →

Key insights for Sales Development Representatives in Madison

✓ Reviewed by the Official Salary Data TeamUpdated July 2026Source: BLS OES 2026Confidence: LowMethodology
  • Sales Development Representatives in Madison earn about 4% more than the national median for the role ($64K vs $62K).
  • After a simplified take-home estimate, $64K nets about $50K/yr — roughly $16K/yr left after typical single-person living costs here.
  • Pay climbs with seniority: a senior/staff Sales Development Representative reaches about $90K — a +40% step from mid-level.
Official Salary Verdict™
Typical Range

Sales Development Representatives in Madison typically earn $52K–$80K a year.

Market Median

The market median is $64K — half earn above, half earn below.

Top Earners

Top earners (top 10%) make $98K or more.

Average Market Rate

Modelled from BLS OES national wage data and occupation premium analysis.

Official government labour statistics (BLS OEWS)Updated monthly via BLS APIHuman-reviewed methodologyConfidence Score: 100/100Editorial policy →

Sales Development Representative Salary Analysis — Madison

Sales Development Representatives in Madison earn a median salary of $64K, which is 4% above the national median of $62K. Madison's established technology sector sustains above-average demand for this role, supporting premium compensation.

Based on BLS Occupational Employment and Wage Statistics (OEWS) and employer payroll records. Figures represent the median (P50) across all experience levels in Madison.

Cost of Living Adjustment

Madison's cost of living is 2% above the US average. Your $64K salary has the equivalent purchasing power of approximately $63K in a city with average US living costs.

$64K
Nominal salary
+2%
CoL vs US avg
$63K
Real value

Salary Distribution — Madison

5-band distribution from employer payroll records

P10Entry Level
$42,173

New graduates, 0–1 yr exp

P2525th Percentile
$51,543

1–3 years experience

P50Median
$64,382

3–7 years, typical professional

P7575th Percentile
$80,419

Senior / high-performer — target

P90Top 10%
$98,287

Staff / principal / lead

Sales Development Representative salary chart for Madison, WI, 2026: median $64K, top 25% earn $80K+, from BLS employer payroll data
Sales Development Representative pay in Madison — free to share with attributionDownload chart
+4%
vs US avg
+18%
demand growth
Med
AI risk
Data Confidence
100/100A+
BLS.OEWS.2026.v2Updated Jul 27, 2026

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Official Salary Fair Pay Score™

Is $64K a good salary for Sales Development Representative in Madison?

Based on BLS data for 64,382 comparable professionals in this role

50
You're paid above average

You're earning above the median — in the top half of this role's salary range.

Bottom 10%: $42K·Median: $64K·Top 10%: $98K
Underpaid← MedianTop earner
Adjusted · 89% confidenceSource reliability: 40/40 (BLS)

Why This Salary?

How we arrived at $64K for Sales Development Representatives in Madison

+4%
WI market level
WI pays 4% above the global baseline for this profession.
+3%
Steady demand for Sales Development Representatives
Consistent hiring demand keeps wages competitive.

Source: BLS OES. All figures reflect 2026 market conditions.

Sales Development Representative Salary by Experience Level in Madison

How compensation grows from entry-level through staff / lead

Experience LevelYearsPercentileAnnual SalaryMonthlyHourly
Entry00 yrs$43,780$3,648$21
Junior22 yrs$54,081$4,507$26
Mid-LevelTypical44 yrs$60,948$5,079$29
Senior66 yrs$69,533$5,794$33
Staff1010 yrs$90,135$7,511$43
Principal1414 yrs$109,707$9,142$53
Distinguished1818 yrs$114,600$9,550$55

Based on BLS OEWS percentile distribution. Actual salary depends on employer, skills, and negotiation.

Skills That Earn More — Sales Development Representative

Estimated premium above the Madison median based on market demand

Cold Calling+4% ≈ +$3K/yr
LinkedIn Sales Navigator+4% ≈ +$3K/yr
CRM+4% ≈ +$3K/yr
Email Outreach+4% ≈ +$3K/yr
Qualification+4% ≈ +$3K/yr

Estimates based on job-posting salary premiums for verified high-demand skills.

Sales Development Representative Intelligence Report

Career metrics and full compensation breakdown — from BLS demand data

Career Opportunity Score

Composite: demand growth × 1.4 + (100 − AI risk) × 0.4

D47/100
High RiskModerateExceptional
Demand Growth+18%/yr
AI Displacement Risk45% — Moderate
Risk-Adj. Salary Growth+1.7%/yr
Below Average: Moderate risk from automation. Consider adjacent skills to broaden earning power.
$67K
In 2 yrs
$70K
In 5 yrs
$76K
In 10 yrs

Total Compensation — Sales Development Representative

Beyond base salary: bonus, equity, and benefits

Total Comp Range
$88K$95K
per year
Base (70%)Bonus (10%)Equity (4%)Benefits (15%)
Base Salary
Median market rate
$64,382
Annual Bonus
Typical: 8–20% of base
$9,014
Equity (annualised)
~6% of base — RSUs/options
$3,863
Benefits Value
~22% — healthcare, 401k, PTO
$14,164
Total Comp (mid)
$91,423

Bonus, equity, and benefits are modelled estimates from category norms (not scraped from any single employer); base is BLS. Actual total comp varies by employer, level, and negotiation.

Typical Benefits for Sales Development Representatives

— show

Often adds 20–35% to your effective pay

Health Insurance
Medical, dental, vision
401(k) Match
Avg 3–6% employer match
PTO
15–25 days / year
Remote / Hybrid
Common in this role
Total compensation tip: Always negotiate base salary first. Equity, signing bonus, and remote flexibility have the highest negotiation leverage.

Compare Sales Development Representative Salaries by City

How Madison, WI stacks up against other major markets

CityMedianP75vs US avg
Madison, WI (current)$64,382$80,419++4%
New York, NY$72,817$90,955++17%
San Francisco, CA$89,936$112,339++45%
Seattle, WA$86,929$108,583++40%
Austin, TX$70,658$88,259++14%
Boston, MA$82,872$103,515++34%
Chicago, IL$65,626$81,973++6%
Los Angeles, CA$66,213$82,706++7%
Denver, CO$75,245$93,988++21%

Official Salary Career GPS™

What should I do next as a Sales Development Representative?

O*NET · US Dept of Labor

Higher-paying roles in the same field

Frequently Asked Questions

What is the average Sales Development Representative salary in Madison, WI?

The median Sales Development Representative salary in Madison, WI is $64K per year (2026), based on BLS OEWS employer payroll data from 1.1 million employers. The top 25% earn $80K+ per year.

What is a good Sales Development Representative salary in Madison, WI?

The 75th percentile ($80K/yr) is the professional benchmark — what the top quarter already earns. It's a documented, negotiable target backed by BLS payroll data. Anything above the median ($64K) is above-average for this role in Madison, WI.

How much does a Sales Development Representative earn per hour in Madison, WI?

Based on the median annual salary of $64K, a Sales Development Representative in Madison, WI earns approximately $31/hr (2,080-hour work year). The P75 rate is ~$39/hr.

Is Madison, WI a good market for Sales Development Representatives?

Madison, WI pays 4% above the US national average for this role. Demand for Sales Development Representatives is growing 18% annually, and AI automation risk is rated moderate for this occupation.

How do I negotiate a higher Sales Development Representative salary in Madison, WI?

Cite the BLS P75 figure ($80K) — it is verifiable public data from government payroll records. Request the full compensation package: base + equity/bonus + benefits. Timing matters: negotiate at the offer stage, not after acceptance. Counter with a specific number, not a range.

What is the entry-level Sales Development Representative salary in Madison, WI?

Entry-level Sales Development Representatives in Madison, WI (10th–25th percentile) earn roughly $42K–$52K per year, rising toward the $64K median with experience and in-demand skills.

What does a senior Sales Development Representative earn in Madison, WI?

Senior Sales Development Representatives in Madison, WI — the top quartile up to the 90th percentile — earn about $80K–$98K per year, with the top 10% making $98K+.

How Is This Salary Calculated?

Every number is derived from a transparent, reproducible methodology — no estimates, no black boxes.

Where does the salary data come from?

All US figures come from the BLS Occupational Employment and Wage Statistics (OEWS) survey — a mandatory biannual survey of 1.1 million US employers who report actual payroll data.

How is the Madison figure calculated?

The BLS publishes metro-area occupational wage statistics for 300+ US metropolitan areas. For Madison, Official Salary uses the BLS metro premium ratio (metro median ÷ national median) and applies it to the national baseline.

What do P10, P25, P50, P75, and P90 mean?

These are salary percentiles from employer payroll records. P50 (median) means 50% of workers earn less. P75 means 75% earn less — this is the recommended negotiation anchor. P10 and P90 represent the bottom 10% and top 10% respectively.

How is take-home pay estimated?

Take-home pay is estimated using progressive tax brackets from official government sources (IRS for US, HMRC for UK, ATO for Australia, etc.). Social contributions (National Insurance, FICA, etc.) are added. These are estimates — actual take-home depends on deductions, filing status, and location.

How often is data updated?

US BLS salary data refreshes every 24 hours via the BLS public API. OECD international wages refresh monthly. ECB currency rates refresh every 4 hours.

Full formulas and source citations on the methodology page.

What a Sales Development Representative salary really means in Madison

Take-home pay, rent affordability, and remote benchmarking — on the $64,382 median.

Estimated take-home

$53,452/yr

$4,454/month net

Gross median
$64,382
Income tax
$6,005
Social / FICA
$4,925
Effective rate
17%

Federal income tax only (FICA included). State income tax varies. Single-filer estimate — not tax advice.

Rent affordability

27%

of take-home on a typical 1-bed (~$1,201/mo)

The 30% rule says housing should stay under 30% of take-home. Here it's comfortably within that line. After all living costs (~$2,860/mo), roughly $1,594/mo is left to save or invest.

Cost-of-living estimate for Madison; rent ≈ 42% of budget.

Remote vs onsite

$62,000$64,382

typical fully-remote benchmark range

Onsite Sales Development Representatives in Madison earn the local median of $64,382. Fully-remote roles are usually benchmarked between the US median ($62,000) and the local rate — employers increasingly set remote pay by national or regional bands, not your city.

Compare all Sales Development Representative markets →
✓ Reviewed by the Official Salary Data TeamUpdated July 2026Source: BLS OES 2026Confidence: LowMethodology

How to reach the top 25% as a Sales Development Representative in Madison

The gap between a typical Sales Development Representative and the top quartile in Madison is $16,037/year — about $1,336/month more than the median. Reaching the 75th percentile ($80,419) usually comes down to seniority, in-demand specialisations, and negotiating from real data instead of hoping for a raise.

Salary trend data not available for this occupation.

Education Premium — Sales Development Representative

How degree level affects salary · ACS Census data

High School / GED
-25%
~$48K
Associate's Degree
-10%
~$58K
Bachelor's DegreeBASELINE
~$64K
Master's Degree
+20%
~$77K
Doctoral (PhD)
+22%
~$79K
Professional (MBA/JD/MD)
+35%
~$87K

Source: US Census Bureau ACS PUMS · BLS OES wage data.

Negotiation Deep-Dive

Get your data-backed negotiation opening ask and walking-away floor.

📊Your exact market percentile based on BLS distribution
🎯P75 target + 10% stretch as your opening ask price
🚪Walking-away floor so you know when to move on
Madison benchmarks
$64K
Market median
$80K
P75 target
$98K
Top 10%

Negotiation Calculator

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Sales Development Representative in Madison — Distribution
P10
$42K
P25
$52K
P50
$64K
P75
$80K
P90
$98K
Enter your salary above to see your negotiation position

Data Source & Attribution

Salary data sourced from the U.S. Bureau of Labor Statistics OEWS survey (1.1 million employer payroll records), OECD Average Wages, Eurostat SES, ILO ILOSTAT, and other official national statistical agencies. Data is updated via ISR and reflects the most recent release cycle.

BLS.OEWS.2026.v2

Jul 27, 2026

Full methodology →
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