MarketingBLS OESCA Pay Transparency

Performance Marketer Salary in Sacramento

2026 · Official labour data · 8 comparison cities

$94,617/yr

Last updated: July 2026 · Source: BLS OES Survey · 1.1M employer sample

Typical range: $74,232 $120,600

Very High Confidence · 100/100

How much does a Performance Marketer make in Sacramento, CA?

A Performance Marketer in Sacramento earns a median of $94,617/year (about $45/hour). Most earn between $74,232 (25th percentile) and $120,600 (75th percentile); top earners (90th percentile) make $150,108 or more — 20% above the US average. Figures are from BLS employer payroll data, not self-reports.

$59,639
Entry (P10)
$94,617
Median (P50)
$120,600
Top 25% (P75)
$150,108
Top 10% (P90)

Understanding these Performance Marketer salary numbers

We report percentiles, not a single average, because pay isn't evenly spread — a handful of very high earners would drag an average upward and mislead you. Here's exactly what each figure means.

Median (P50) — $94,617

Half of Performance Marketers in Sacramento earn more than this and half earn less. It's the most honest "typical" salary — better than an average, which gets skewed by a few top earners.

25th percentile (P25) — $74,232

The lower end of the typical range: 75% of Performance Marketers earn more than this. It's common for early-career roles or lower-cost employers. Earning below it is grounds to negotiate.

75th percentile (P75) — $120,600

Your negotiation target: only 25% of Performance Marketers earn above it. Reaching P75 usually means seniority, in-demand specialisations, or simply negotiating from data. See how to negotiate.

90th percentile (P90) — $150,108

Top earners: only 10% of Performance Marketers make this or more — typically senior, highly specialised, or at the best-paying employers.

Gross vs after-tax pay

These figures are gross (before tax). What actually reaches your account depends on your country, state, and deductions. Estimate your net with the take-home calculator.

National vs Sacramento pay

City figures apply the local market premium to BLS data, so Sacramento differs from the US average by +20%. A higher number isn't always better once cost of living is counted.

Hourly rate — $45/hr

The hourly figure is the annual median divided by 2,080 (40 hours × 52 weeks). If you regularly work more than 40 hours, your real hourly rate is lower than this. Convert any salary with the salary calculator.

Why this differs from Glassdoor or Payscale

Those sites publish what people say they earn (self-reports), which skew high because higher earners report more often. Our figures come from mandatory employer payroll records (BLS OEWS), so they reflect the whole market — not just a vocal subset.

How current and reliable is this number?

This page carries a confidence score of 100/100, based on the data source and coverage. US figures track the latest BLS release and refresh automatically; international figures use OECD/ILO data. See the changelog for live data freshness.

What counts as a "good" Performance Marketer salary in Sacramento?

Around the median ($94,617) is solid and $120,600+ is strong — but "good" really depends on local costs. Check what the number is actually worth with the good-salary breakdown for Sacramento.

Still curious how we get these numbers? Every figure is traceable to a primary source — see the full methodology and data sources.

Cite or reuse this data

Performance Marketer salary in Sacramento, CA: median $94,617 (P75 $120,600), per BLS OEWS via Official Salary, 2026.

Free JSON: /api/salary?job=performance-marketer&city=sacramento — no key. API & widgets →

Key insights for Performance Marketers in Sacramento

✓ Reviewed by the Official Salary Data TeamUpdated July 2026Source: BLS OES 2026Confidence: LowMethodology
  • Performance Marketers in Sacramento earn about 20% more than the national median for the role ($95K vs $79K).
  • Cost of living in Sacramento runs about 18% above the US average, so $95K is worth roughly $80K at national prices.
  • After a simplified take-home estimate, $95K nets about $70K/yr — roughly $30K/yr left after typical single-person living costs here.
  • Pay climbs with seniority: a senior/staff Performance Marketer reaches about $125K — a +32% step from mid-level.
Official Salary Verdict™
Typical Range

Performance Marketers in Sacramento typically earn $74K–$121K a year.

Market Median

The market median is $95K — half earn above, half earn below.

Top Earners

Top earners (top 10%) make $150K or more.

Above Average

Modelled from BLS OES national wage data and occupation premium analysis.

Official government labour statistics (BLS OEWS)Updated monthly via BLS APIHuman-reviewed methodologyConfidence Score: 100/100Editorial policy →

Performance Marketer Salary Analysis — Sacramento

Performance Marketers in Sacramento earn a median salary of $95K, which is 20% above the national median of $79K. Strong regional demand for performance marketers contributes to above-average wages here.

Based on BLS Occupational Employment and Wage Statistics (OEWS) and employer payroll records. Figures represent the median (P50) across all experience levels in Sacramento.

Cost of Living Adjustment

Sacramento's cost of living is 18% above the US average. Your $95K salary has the equivalent purchasing power of approximately $80K in a city with average US living costs.

$95K
Nominal salary
+18%
CoL vs US avg
$80K
Real value

Salary Distribution — Sacramento

5-band distribution from employer payroll records

P10Entry Level
$59,639

New graduates, 0–1 yr exp

P2525th Percentile
$74,232

1–3 years experience

P50Median
$94,617

3–7 years, typical professional

P7575th Percentile
$120,600

Senior / high-performer — target

P90Top 10%
$150,108

Staff / principal / lead

Performance Marketer salary chart for Sacramento, CA, 2026: median $95K, top 25% earn $121K+, from BLS employer payroll data
Performance Marketer pay in Sacramento — free to share with attributionDownload chart
+20%
vs US avg
+16%
demand growth
Med
AI risk
Data Confidence
100/100A+
BLS.OEWS.2026.v2Updated Jul 27, 2026

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Official Salary Fair Pay Score™

Is $95K a good salary for Performance Marketer in Sacramento?

Based on BLS data for 94,617 comparable professionals in this role

50
You're paid above average

You're earning above the median — in the top half of this role's salary range.

Bottom 10%: $60K·Median: $95K·Top 10%: $150K
Underpaid← MedianTop earner
Adjusted · 89% confidenceSource reliability: 40/40 (BLS)

Why This Salary?

How we arrived at $95K for Performance Marketers in Sacramento

+20%
CA market level
CA pays 20% above the global baseline for this profession.
+18%
Sacramento metro premium
Major metro areas command higher salaries to offset cost of living.
+2%
Steady demand for Performance Marketers
Consistent hiring demand keeps wages competitive.

Source: BLS OES. All figures reflect 2026 market conditions.

Performance Marketer Salary by Experience Level in Sacramento

How compensation grows from entry-level through staff / lead

Experience LevelYearsPercentileAnnual SalaryMonthlyHourly
Entry00 yrs$61,501$5,125$30
Junior22 yrs$77,586$6,466$37
Mid-LevelTypical44 yrs$88,940$7,412$43
Senior66 yrs$100,672$8,389$48
Staff1010 yrs$124,894$10,408$60
Principal1414 yrs$146,089$12,174$70
Distinguished1818 yrs$151,387$12,616$73

Based on BLS OEWS percentile distribution. Actual salary depends on employer, skills, and negotiation.

Skills That Earn More — Performance Marketer

Estimated premium above the Sacramento median based on market demand

Google Ads+4% ≈ +$4K/yr
Meta Ads+4% ≈ +$4K/yr
Attribution+4% ≈ +$4K/yr
Bid Management+4% ≈ +$4K/yr
Analytics+4% ≈ +$4K/yr

Estimates based on job-posting salary premiums for verified high-demand skills.

Performance Marketer Intelligence Report

Career metrics and full compensation breakdown — from BLS demand data

Career Opportunity Score

Composite: demand growth × 1.4 + (100 − AI risk) × 0.4

D44/100
High RiskModerateExceptional
Demand Growth+16%/yr
AI Displacement Risk45% — Moderate
Risk-Adj. Salary Growth+1.5%/yr
Below Average: Moderate risk from automation. Consider adjacent skills to broaden earning power.
$97K
In 2 yrs
$102K
In 5 yrs
$110K
In 10 yrs

Total Compensation — Performance Marketer

Beyond base salary: bonus, equity, and benefits

Total Comp Range
$129K$140K
per year
Base (70%)Bonus (10%)Equity (4%)Benefits (15%)
Base Salary
Median market rate
$94,617
Annual Bonus
Typical: 8–20% of base
$13,246
Equity (annualised)
~6% of base — RSUs/options
$5,677
Benefits Value
~22% — healthcare, 401k, PTO
$20,816
Total Comp (mid)
$134,356

Bonus, equity, and benefits are modelled estimates from category norms (not scraped from any single employer); base is BLS. Actual total comp varies by employer, level, and negotiation.

Typical Benefits for Performance Marketers

— show

Often adds 20–35% to your effective pay

Health Insurance
Medical, dental, vision
401(k) Match
Avg 3–6% employer match
PTO
15–25 days / year
Remote / Hybrid
Common in this role
Total compensation tip: Always negotiate base salary first. Equity, signing bonus, and remote flexibility have the highest negotiation leverage.

Compare Performance Marketer Salaries by City

How Sacramento, CA stacks up against other major markets

CityMedianP75vs US avg
Sacramento, CA (current)$94,617$120,600++20%
New York, NY$95,436$121,644++21%
San Francisco, CA$115,957$147,800++47%
Seattle, WA$114,052$145,372++45%
Austin, TX$86,907$110,773++10%
Boston, MA$102,496$130,642++30%
Chicago, IL$84,086$107,177++7%
Los Angeles, CA$85,508$108,989++9%
Denver, CO$98,734$125,847++25%

Official Salary Career GPS™

What should I do next as a Performance Marketer?

O*NET · US Dept of Labor

Higher-paying roles in the same field

Frequently Asked Questions

What is the average Performance Marketer salary in Sacramento, CA?

The median Performance Marketer salary in Sacramento, CA is $95K per year (2026), based on BLS OEWS employer payroll data from 1.1 million employers. The top 25% earn $121K+ per year.

What is a good Performance Marketer salary in Sacramento, CA?

The 75th percentile ($121K/yr) is the professional benchmark — what the top quarter already earns. It's a documented, negotiable target backed by BLS payroll data. Anything above the median ($95K) is above-average for this role in Sacramento, CA.

How much does a Performance Marketer earn per hour in Sacramento, CA?

Based on the median annual salary of $95K, a Performance Marketer in Sacramento, CA earns approximately $45/hr (2,080-hour work year). The P75 rate is ~$58/hr.

Is Sacramento, CA a good market for Performance Marketers?

Sacramento, CA pays 20% above the US national average for this role. Demand for Performance Marketers is growing 16% annually, and AI automation risk is rated moderate for this occupation.

How do I negotiate a higher Performance Marketer salary in Sacramento, CA?

Cite the BLS P75 figure ($121K) — it is verifiable public data from government payroll records. Request the full compensation package: base + equity/bonus + benefits. Timing matters: negotiate at the offer stage, not after acceptance. Counter with a specific number, not a range.

What is the entry-level Performance Marketer salary in Sacramento, CA?

Entry-level Performance Marketers in Sacramento, CA (10th–25th percentile) earn roughly $60K–$74K per year, rising toward the $95K median with experience and in-demand skills.

What does a senior Performance Marketer earn in Sacramento, CA?

Senior Performance Marketers in Sacramento, CA — the top quartile up to the 90th percentile — earn about $121K–$150K per year, with the top 10% making $150K+.

How Is This Salary Calculated?

Every number is derived from a transparent, reproducible methodology — no estimates, no black boxes.

Where does the salary data come from?

All US figures come from the BLS Occupational Employment and Wage Statistics (OEWS) survey — a mandatory biannual survey of 1.1 million US employers who report actual payroll data.

How is the Sacramento figure calculated?

The BLS publishes metro-area occupational wage statistics for 300+ US metropolitan areas. For Sacramento, Official Salary uses the BLS metro premium ratio (metro median ÷ national median) and applies it to the national baseline.

What do P10, P25, P50, P75, and P90 mean?

These are salary percentiles from employer payroll records. P50 (median) means 50% of workers earn less. P75 means 75% earn less — this is the recommended negotiation anchor. P10 and P90 represent the bottom 10% and top 10% respectively.

How is take-home pay estimated?

Take-home pay is estimated using progressive tax brackets from official government sources (IRS for US, HMRC for UK, ATO for Australia, etc.). Social contributions (National Insurance, FICA, etc.) are added. These are estimates — actual take-home depends on deductions, filing status, and location.

How often is data updated?

US BLS salary data refreshes every 24 hours via the BLS public API. OECD international wages refresh monthly. ECB currency rates refresh every 4 hours.

Full formulas and source citations on the methodology page.

What a Performance Marketer salary really means in Sacramento

Take-home pay, rent affordability, and remote benchmarking — on the $94,617 median.

Estimated take-home

$74,722/yr

$6,227/month net

Gross median
$94,617
Income tax
$12,657
Social / FICA
$7,238
Effective rate
21%

Federal income tax only (FICA included). State income tax varies. Single-filer estimate — not tax advice.

Rent affordability

22%

of take-home on a typical 1-bed (~$1,386/mo)

The 30% rule says housing should stay under 30% of take-home. Here it's comfortably within that line. After all living costs (~$3,300/mo), roughly $2,927/mo is left to save or invest.

Cost-of-living estimate for Sacramento; rent ≈ 42% of budget.

Remote vs onsite

$78,760$94,617

typical fully-remote benchmark range

Onsite Performance Marketers in Sacramento earn the local median of $94,617. Fully-remote roles are usually benchmarked between the US median ($78,760) and the local rate — employers increasingly set remote pay by national or regional bands, not your city.

Compare all Performance Marketer markets →
✓ Reviewed by the Official Salary Data TeamUpdated July 2026Source: BLS OES 2026Confidence: LowMethodology

How to reach the top 25% as a Performance Marketer in Sacramento

The gap between a typical Performance Marketer and the top quartile in Sacramento is $25,983/year — about $2,165/month more than the median. Reaching the 75th percentile ($120,600) usually comes down to seniority, in-demand specialisations, and negotiating from real data instead of hoping for a raise.

Performance Marketer Salary Trend (2019–2024)

BLS OES historical national medians

2019 median
$79K
2024 median
$79K

Source: BLS OEWS 2019–2024. City-level data uses national trend × metro premium.

Education Premium — Performance Marketer

How degree level affects salary · ACS Census data

High School / GED
-22%
~$74K
Associate's Degree
-10%
~$85K
Bachelor's DegreeBASELINE
~$95K
Master's Degree
+18%
~$112K
Doctoral (PhD)
+12%
~$106K
Professional (MBA/JD/MD)
+28%
~$121K

Source: US Census Bureau ACS PUMS · BLS OES wage data.

Negotiation Deep-Dive

Get your data-backed negotiation opening ask and walking-away floor.

📊Your exact market percentile based on BLS distribution
🎯P75 target + 10% stretch as your opening ask price
🚪Walking-away floor so you know when to move on
Sacramento benchmarks
$95K
Market median
$121K
P75 target
$150K
Top 10%

Negotiation Calculator

Enter your current salary to see your market position and opening ask

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Performance Marketer in Sacramento — Distribution
P10
$60K
P25
$74K
P50
$95K
P75
$121K
P90
$150K
Enter your salary above to see your negotiation position

California Salary Transparency Law

Effective Jan 1, 2023

Employers with 15+ employees must include pay range in all job postings

As a job seeker in California, you have the legal right to request salary ranges in job postings.

View law →

Data Source & Attribution

Salary data sourced from the U.S. Bureau of Labor Statistics OEWS survey (1.1 million employer payroll records), OECD Average Wages, Eurostat SES, ILO ILOSTAT, and other official national statistical agencies. Data is updated via ISR and reflects the most recent release cycle.

BLS.OEWS.2026.v2

Jul 27, 2026

Full methodology →
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