Performance Marketer Salary
in Richmond
2026 · Official labour data · 8 comparison cities
Last updated: September 2026 · Source: BLS OEWS · modeled estimate, not a published figure for this area
Typical range: $64,106 – $104,148
How much does a Performance Marketer make in Richmond, VA?
A Performance Marketer in Richmond earns a median of $81,710/year (about $39/hour). Most earn between $64,106 (25th percentile) and $104,148 (75th percentile); top earners (90th percentile) make $129,632 or more — 4% above the US average. Figures are from BLS employer payroll data, not self-reports.
Understanding these Performance Marketer salary numbers
We report percentiles, not a single average, because pay isn't evenly spread — a handful of very high earners would drag an average upward and mislead you. Here's exactly what each figure means.
Median (P50) — $81,710
Half of Performance Marketers in Richmond earn more than this and half earn less. It's the most honest "typical" salary — better than an average, which gets skewed by a few top earners.
25th percentile (P25) — $64,106
The lower end of the typical range: 75% of Performance Marketers earn more than this. It's common for early-career roles or lower-cost employers. Earning below it is grounds to negotiate.
75th percentile (P75) — $104,148
Your negotiation target: only 25% of Performance Marketers earn above it. Reaching P75 usually means seniority, in-demand specialisations, or simply negotiating from data. See how to negotiate.
90th percentile (P90) — $129,632
Top earners: only 10% of Performance Marketers make this or more — typically senior, highly specialised, or at the best-paying employers.
Gross vs after-tax pay
These figures are gross (before tax). What actually reaches your account depends on your country, state, and deductions. Estimate your net with the take-home calculator.
National vs Richmond pay
City figures apply the local market premium to BLS data, so Richmond differs from the US average by +4%. A higher number isn't always better once cost of living is counted.
Hourly rate — $39/hr
The hourly figure is the annual median divided by 2,080 (40 hours × 52 weeks). If you regularly work more than 40 hours, your real hourly rate is lower than this. Convert any salary with the salary calculator.
Why this differs from Glassdoor or Payscale
Those sites publish what people say they earn (self-reports), which skew high because higher earners report more often. Our figures come from mandatory employer payroll records (BLS OEWS), so they reflect the whole market — not just a vocal subset.
How current and reliable is this number?
This page carries a confidence score of 97/100, based on the data source and coverage. US figures track the latest BLS release and refresh automatically; international figures use OECD/ILO data. See the changelog for live data freshness.
What counts as a "good" Performance Marketer salary in Richmond?
Around the median ($81,710) is solid and $104,148+ is strong — but "good" really depends on local costs. Check what the number is actually worth with the good-salary breakdown for Richmond.
Still curious how we get these numbers? Every figure is traceable to a primary source — see the full methodology and data sources.
Performance Marketer salary in Richmond, VA: median $81,710 (P75 $104,148), per BLS OEWS via Official Salary, 2026.
Free JSON: /api/salary?job=performance-marketer&city=richmond — no key. API & widgets →
Key insights for Performance Marketers in Richmond
- ›Performance Marketers in Richmond earn about 4% more than the national median for the role ($82K vs $79K).
- ›After a simplified take-home estimate, $82K nets about $64K/yr — roughly $29K/yr left after typical single-person living costs here.
- ›Pay climbs with seniority: a senior/staff Performance Marketer reaches about $108K — a +32% step from mid-level.
Performance Marketers in Richmond typically earn $64K–$104K a year.
The market median is $82K — half earn above, half earn below.
Top earners (top 10%) make $130K or more.
Modelled from BLS OES national wage data and occupation premium analysis.
Performance Marketer Salary Analysis — Richmond
Performance Marketers in Richmond earn a median salary of $82K, which is 4% above the national median of $79K. Richmond's established technology sector sustains above-average demand for this role, supporting premium compensation.
Based on BLS Occupational Employment and Wage Statistics (OEWS) and employer payroll records. Figures represent the median (P50) across all experience levels in Richmond.
Cost of Living Adjustment
Richmond's cost of living is 2% above the US average. Your $82K salary has the equivalent purchasing power of approximately $80K in a city with average US living costs.
Salary Distribution — Richmond
5-band distribution from employer payroll records
New graduates, 0–1 yr exp
1–3 years experience
3–7 years, typical professional
Senior / high-performer — target
Staff / principal / lead
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Official Salary Fair Pay Score™
Is $82K a good salary for Performance Marketer in Richmond?
Benchmarked against the official BLS wage distribution for Performance Marketers in Richmond
Half of Performance Marketers in Richmond earn more, half earn less. Enter your own salary in the checker above to see your exact percentile against this distribution.
Why This Salary?
How we arrived at $82K for Performance Marketers in Richmond
Source: BLS OES. All figures reflect 2026 market conditions.
Performance Marketer Salary by Experience Level in Richmond
How compensation grows from entry-level through staff / lead
| Experience Level | Years | Percentile | Annual Salary | Monthly | Hourly |
|---|---|---|---|---|---|
| Entry | 0 | 0 yrs | $53,112 | $4,426 | $26 |
| Junior | 2 | 2 yrs | $67,002 | $5,584 | $32 |
| Mid-LevelTypical | 4 | 4 yrs | $76,807 | $6,401 | $37 |
| Senior | 6 | 6 yrs | $86,939 | $7,245 | $42 |
| Staff | 10 | 10 yrs | $107,857 | $8,988 | $52 |
| Principal | 14 | 14 yrs | $126,160 | $10,513 | $61 |
| Distinguished | 18 | 18 yrs | $130,736 | $10,895 | $63 |
Based on BLS OEWS percentile distribution. Actual salary depends on employer, skills, and negotiation.
Skills That Earn More — Performance Marketer
Estimated premium above the Richmond median based on market demand
Estimates based on job-posting salary premiums for verified high-demand skills.
Performance Marketer Intelligence Report
Career metrics and full compensation breakdown — from BLS demand data
Career Opportunity Score
Composite: demand growth × 1.4 + (100 − AI risk) × 0.4
Total Compensation — Performance Marketer
Beyond base salary: bonus, equity, and benefits
Bonus, equity, and benefits are modelled estimates from category norms (not scraped from any single employer); base is BLS. Actual total comp varies by employer, level, and negotiation.
Typical Benefits for Performance Marketers
— show
Often adds 20–35% to your effective pay
Compare Performance Marketer Salaries by City
How Richmond, VA stacks up against other major markets
| City | Median | P75 | vs US avg |
|---|---|---|---|
| Richmond, VA (current) | $81,710 | $104,148+ | +4% |
| New York, NY | $100,520 | $130,700+ | +28% |
| San Francisco, CA | $115,957 | $147,800+ | +47% |
| Seattle, WA | $114,052 | $145,372+ | +45% |
| Austin, TX | $80,460 | $104,280+ | +2% |
| Boston, MA | $102,390 | $134,140+ | +30% |
| Chicago, IL | $80,400 | $105,710+ | +2% |
| Los Angeles, CA | $82,990 | $120,960+ | +5% |
| Denver, CO | $99,040 | $129,570+ | +26% |
Official Salary Career GPS™
What should I do next as a Performance Marketer?
Higher-paying roles in the same field
Frequently Asked Questions
What is the average Performance Marketer salary in Richmond, VA?
The estimated median Performance Marketer salary in Richmond, VA is $82K per year (2026). This is a modeled estimate derived from national wage data adjusted for local cost levels, not a published government figure for this area.
What is a good Performance Marketer salary in Richmond, VA?
The 75th percentile ($104K/yr) is the professional benchmark — what the top quarter already earns. It's a documented, negotiable target backed by BLS payroll data. Anything above the median ($82K) is above-average for this role in Richmond, VA.
How much does a Performance Marketer earn per hour in Richmond, VA?
Based on the median annual salary of $82K, a Performance Marketer in Richmond, VA earns approximately $39/hr (2,080-hour work year). The P75 rate is ~$50/hr.
Is Richmond, VA a good market for Performance Marketers?
Richmond, VA pays 4% above the US national average for this role. BLS projects 16% employment growth for Performance Marketers over 2022–2032, and AI automation risk is rated moderate for this occupation.
How do I negotiate a higher Performance Marketer salary in Richmond, VA?
Cite the BLS P75 figure ($104K) — it is verifiable public data from government payroll records. Request the full compensation package: base + equity/bonus + benefits. Timing matters: negotiate at the offer stage, not after acceptance. Counter with a specific number, not a range.
What is the entry-level Performance Marketer salary in Richmond, VA?
Entry-level Performance Marketers in Richmond, VA (10th–25th percentile) earn roughly $52K–$64K per year, rising toward the $82K median with experience and in-demand skills.
What does a senior Performance Marketer earn in Richmond, VA?
Senior Performance Marketers in Richmond, VA — the top quartile up to the 90th percentile — earn about $104K–$130K per year, with the top 10% making $130K+.
How Is This Salary Calculated?
Every number is derived from a transparent, reproducible methodology — no estimates, no black boxes.
Where does the salary data come from?
US metro figures are published estimates from the BLS Occupational Employment and Wage Statistics (OEWS) survey, which covers roughly 1.1 million employer establishments. Where BLS does not publish a figure for an occupation and area, this site shows a modeled estimate and labels it as one.
How is the Richmond figure calculated?
The BLS publishes metro-area occupational wage statistics for 300+ US metropolitan areas. For Richmond, Official Salary uses the BLS metro premium ratio (metro median ÷ national median) and applies it to the national baseline.
What do P10, P25, P50, P75, and P90 mean?
These are salary percentiles from employer payroll records. P50 (median) means 50% of workers earn less. P75 means 75% earn less — this is the recommended negotiation anchor. P10 and P90 represent the bottom 10% and top 10% respectively.
How is take-home pay estimated?
Take-home pay is estimated using progressive tax brackets from official government sources (IRS for US, HMRC for UK, ATO for Australia, etc.). Social contributions (National Insurance, FICA, etc.) are added. These are estimates — actual take-home depends on deductions, filing status, and location.
How often is data updated?
US BLS salary data refreshes every 24 hours via the BLS public API. OECD international wages refresh monthly. ECB currency rates refresh every 4 hours.
Full formulas and source citations on the methodology page.
What a Performance Marketer salary really means in Richmond
Take-home pay, rent affordability, and remote benchmarking — on the $81,710 median.
Estimated take-home
≈ $5,470/month net
- Gross median
- $81,710
- Income tax
- −$9,817
- Social / FICA
- −$6,251
- Effective rate
- 20%
Federal income tax only (FICA included). State income tax varies. Single-filer estimate — not tax advice.
Rent affordability
of take-home on a typical 1-bed (~$1,201/mo)
The 30% rule says housing should stay under 30% of take-home. Here it's comfortably within that line. After all living costs (~$2,860/mo), roughly $2,610/mo is left to save or invest.
Cost-of-living estimate for Richmond; rent ≈ 42% of budget.
Remote vs onsite
typical fully-remote benchmark range
Onsite Performance Marketers in Richmond earn the local median of $81,710. Fully-remote roles are usually benchmarked between the US median ($78,760) and the local rate — employers increasingly set remote pay by national or regional bands, not your city.
Compare all Performance Marketer markets →How to reach the top 25% as a Performance Marketer in Richmond
The gap between a typical Performance Marketer and the top quartile in Richmond is $22,438/year — about $1,870/month more than the median. Reaching the 75th percentile ($104,148) usually comes down to seniority, in-demand specialisations, and negotiating from real data instead of hoping for a raise.
Performance Marketer Salary Trend (2019–2024)
BLS OES historical national medians
Source: BLS OEWS 2019–2024. City-level data uses national trend × metro premium.
Education Premium — Performance Marketer
How degree level affects salary · ACS Census data
Source: US Census Bureau ACS PUMS · BLS OES wage data.
Negotiation Deep-Dive
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Performance Marketer in Other Cities
Top Marketing Jobs in Richmond
Data Source & Attribution
This page’s figures are a modeled estimate: a national occupation wage adjusted for local cost levels. BLS does not publish a figure for this occupation and area, so these numbers are not a government measurement and should not be cited as one. International figures draw on OECD Average Wages, Eurostat SES, and ILO ILOSTAT.