MarketingBLS OEWS 2025 metro-area survey

Growth Marketer Salary in Kansas City

2026 · Official labour data · 8 comparison cities

$72,580/yr

Last updated: September 2026 · Source: BLS OEWS · May 2025 release · series OEUM002814000000013116113

Typical range: $56,080 $98,990

Very High Confidence · 97/100

✓ Based on official government occupation survey data — not estimated.

How much does a Growth Marketer make in Kansas City, MO?

A Growth Marketer in Kansas City earns a median of $72,580/year (about $35/hour). Most earn between $56,080 (25th percentile) and $98,990 (75th percentile); top earners (90th percentile) make $131,080 or more — 8% below the US average. Figures are from BLS employer payroll data, not self-reports.

$43,130
Entry (P10)
$72,580
Median (P50)
$98,990
Top 25% (P75)
$131,080
Top 10% (P90)

Understanding these Growth Marketer salary numbers

We report percentiles, not a single average, because pay isn't evenly spread — a handful of very high earners would drag an average upward and mislead you. Here's exactly what each figure means.

Median (P50) — $72,580

Half of Growth Marketers in Kansas City earn more than this and half earn less. It's the most honest "typical" salary — better than an average, which gets skewed by a few top earners.

25th percentile (P25) — $56,080

The lower end of the typical range: 75% of Growth Marketers earn more than this. It's common for early-career roles or lower-cost employers. Earning below it is grounds to negotiate.

75th percentile (P75) — $98,990

Your negotiation target: only 25% of Growth Marketers earn above it. Reaching P75 usually means seniority, in-demand specialisations, or simply negotiating from data. See how to negotiate.

90th percentile (P90) — $131,080

Top earners: only 10% of Growth Marketers make this or more — typically senior, highly specialised, or at the best-paying employers.

Gross vs after-tax pay

These figures are gross (before tax). What actually reaches your account depends on your country, state, and deductions. Estimate your net with the take-home calculator.

National vs Kansas City pay

City figures apply the local market premium to BLS data, so Kansas City differs from the US average by -8%. A higher number isn't always better once cost of living is counted.

Hourly rate — $35/hr

The hourly figure is the annual median divided by 2,080 (40 hours × 52 weeks). If you regularly work more than 40 hours, your real hourly rate is lower than this. Convert any salary with the salary calculator.

Why this differs from Glassdoor or Payscale

Those sites publish what people say they earn (self-reports), which skew high because higher earners report more often. Our figures come from mandatory employer payroll records (BLS OEWS), so they reflect the whole market — not just a vocal subset.

How current and reliable is this number?

This page carries a confidence score of 97/100, based on the data source and coverage. US figures track the latest BLS release and refresh automatically; international figures use OECD/ILO data. See the changelog for live data freshness.

What counts as a "good" Growth Marketer salary in Kansas City?

Around the median ($72,580) is solid and $98,990+ is strong — but "good" really depends on local costs. Check what the number is actually worth with the good-salary breakdown for Kansas City.

Still curious how we get these numbers? Every figure is traceable to a primary source — see the full methodology and data sources.

Cite or reuse this data

Growth Marketer salary in Kansas City, MO: median $72,580 (P75 $98,990), per BLS OEWS via Official Salary, 2026.

Free JSON: /api/salary?job=growth-marketer&city=kansas-city — no key. API & widgets →

Key insights for Growth Marketers in Kansas City

✓ Reviewed by the Official Salary Data TeamUpdated September 2026Source: BLS OEWS 2025 metro-area survey 2026Confidence: Very HighMethodology
  • Growth Marketers in Kansas City earn about 8% less than the national median for the role ($73K vs $79K).
  • Cost of living in Kansas City runs about 12% below the US average, so $73K is worth roughly $82K at national prices.
  • After a simplified take-home estimate, $73K nets about $57K/yr — roughly $27K/yr left after typical single-person living costs here.
  • Pay climbs with seniority: a senior/staff Growth Marketer reaches about $96K — a +32% step from mid-level.
Official Salary Verdict™
Typical Range

Growth Marketers in Kansas City typically earn $56K–$99K a year.

Market Median

The market median is $73K — half earn above, half earn below.

Top Earners

Top earners (top 10%) make $131K or more.

Above Average

Based on BLS OEWS 2025 metro-area survey (2026) official survey data.

Official government labour statistics (BLS OEWS)Updated monthly via BLS APIHuman-reviewed methodologyConfidence Score: 97/100Editorial policy →

Growth Marketer Salary Analysis — Kansas City

Growth Marketers in Kansas City earn a median salary of $73K, which is 8% below the national median of $79K. A more competitive regional labour market keeps wages below the national baseline.

Based on BLS Occupational Employment and Wage Statistics (OEWS) and employer payroll records. Figures represent the median (P50) across all experience levels in Kansas City.

Cost of Living Adjustment

Kansas City's cost of living is 12% below the US average. Your $73K salary has the equivalent purchasing power of approximately $82K in a city with average US living costs.

$73K
Nominal salary
-12%
CoL vs US avg
$82K
Real value

Salary Distribution — Kansas City

5-band distribution from employer payroll records

P10Entry Level
$43,130

New graduates, 0–1 yr exp

P2525th Percentile
$56,080

1–3 years experience

P50Median
$72,580

3–7 years, typical professional

P7575th Percentile
$98,990

Senior / high-performer — target

P90Top 10%
$131,080

Staff / principal / lead

Growth Marketer salary chart for Kansas City, MO, 2026: median $73K, top 25% earn $99K+, from BLS employer payroll data
Growth Marketer pay in Kansas City — free to share with attributionDownload chart
-8%
vs US avg
+24%
demand growth
Med
AI risk
Data Confidence
97/100A+
BLS.OEWS.2026.v2Updated Sep 2, 2026

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Official Salary Fair Pay Score™

Is $73K a good salary for Growth Marketer in Kansas City?

Benchmarked against the official BLS wage distribution for Growth Marketers in Kansas City

50
$73K sits exactly at the market median

Half of Growth Marketers in Kansas City earn more, half earn less. Enter your own salary in the checker above to see your exact percentile against this distribution.

Bottom 10%: $43K·Median: $73K·Top 10%: $131K
Underpaid← MedianTop earner
Official · 96% confidenceSource reliability: 40/40 (BLS)

Why This Salary?

How we arrived at $73K for Growth Marketers in Kansas City

✓ Direct
Official BLS OEWS 2025 metro-area survey survey
This salary is anchored to a direct government occupational wage survey — not an estimate.
-8%
MO market level
MO pays 8% below the global baseline — lower cost of living often offsets this.
-12%
Kansas City metro premium
This city has a lower cost of living, reflected in typical salary ranges.
+6%
High demand for Growth Marketers
24% projected job growth creates upward wage pressure.

Source: BLS OEWS 2025 metro-area survey. All figures reflect 2026 market conditions.

Growth Marketer Salary by Experience Level in Kansas City

How compensation grows from entry-level through staff / lead

Experience LevelYearsPercentileAnnual SalaryMonthlyHourly
Entry00 yrs$47,177$3,931$23
Junior22 yrs$59,516$4,960$29
Mid-LevelTypical44 yrs$68,225$5,685$33
Senior66 yrs$77,225$6,435$37
Staff1010 yrs$95,806$7,984$46
Principal1414 yrs$112,064$9,339$54
Distinguished1818 yrs$116,128$9,677$56

Based on BLS OEWS percentile distribution. Actual salary depends on employer, skills, and negotiation.

Skills That Earn More — Growth Marketer

Estimated premium above the Kansas City median based on market demand

A/B Testing+4% ≈ +$3K/yr
Growth Hacking+4% ≈ +$3K/yr
SQL+3% ≈ +$2K/yr
Analytics+4% ≈ +$3K/yr
Funnel Optimisation+4% ≈ +$3K/yr

Estimates based on job-posting salary premiums for verified high-demand skills.

Growth Marketer Intelligence Report

Career metrics and full compensation breakdown — from BLS demand data

Career Opportunity Score

Composite: demand growth × 1.4 + (100 − AI risk) × 0.4

C58/100
High RiskModerateExceptional
Demand Growth+24%/yr
AI Displacement Risk40% — Moderate
Risk-Adj. Salary Growth+2.6%/yr
Moderate: Solid career with steady demand. Upskill continuously to stay above automation floor.
$76K
In 2 yrs
$83K
In 5 yrs
$94K
In 10 yrs

Total Compensation — Growth Marketer

Beyond base salary: bonus, equity, and benefits

Total Comp Range
$99K$107K
per year
Base (70%)Bonus (10%)Equity (4%)Benefits (15%)
Base Salary
Median market rate
$72,580
Annual Bonus
Typical: 8–20% of base
$10,161
Equity (annualised)
~6% of base — RSUs/options
$4,355
Benefits Value
~22% — healthcare, 401k, PTO
$15,968
Total Comp (mid)
$103,064

Bonus, equity, and benefits are modelled estimates from category norms (not scraped from any single employer); base is BLS. Actual total comp varies by employer, level, and negotiation.

Typical Benefits for Growth Marketers

— show

Often adds 20–35% to your effective pay

Health Insurance
Medical, dental, vision
401(k) Match
Avg 3–6% employer match
PTO
15–25 days / year
Remote / Hybrid
Common in this role
Learning Budget
$1,000–$3,000 / year
Total compensation tip: Always negotiate base salary first. Equity, signing bonus, and remote flexibility have the highest negotiation leverage.

Compare Growth Marketer Salaries by City

How Kansas City, MO stacks up against other major markets

CityMedianP75vs US avg
Kansas City, MO (current)$72,580$98,990+-8%
New York, NY$100,520$130,700++28%
San Francisco, CA$115,364$147,044++46%
Seattle, WA$113,549$144,731++44%
Austin, TX$80,460$104,280++2%
Boston, MA$102,390$134,140++30%
Chicago, IL$80,400$105,710++2%
Los Angeles, CA$82,990$120,960++5%
Denver, CO$99,040$129,570++26%

Official Salary Career GPS™

What should I do next as a Growth Marketer?

O*NET · US Dept of Labor

Career path data not available for this occupation.

Other Marketing Jobs in Kansas City

Same industry, same city

Frequently Asked Questions

What is the average Growth Marketer salary in Kansas City, MO?

Per the U.S. Bureau of Labor Statistics Occupational Employment and Wage Statistics survey (May 2025), growth marketers in the Kansas City metro area earn a median of $72,580 per year (BLS series OEUM002814000000013116113). The top 25% earn $99K+ per year.

What is a good Growth Marketer salary in Kansas City, MO?

The 75th percentile ($99K/yr) is the professional benchmark — what the top quarter already earns. It's a documented, negotiable target backed by BLS payroll data. Anything above the median ($73K) is above-average for this role in Kansas City, MO.

How much does a Growth Marketer earn per hour in Kansas City, MO?

Based on the median annual salary of $73K, a Growth Marketer in Kansas City, MO earns approximately $35/hr (2,080-hour work year). The P75 rate is ~$48/hr.

Is Kansas City, MO a good market for Growth Marketers?

Kansas City, MO pays 8% below the US national average for this role. BLS projects 24% employment growth for Growth Marketers over 2022–2032, and AI automation risk is rated moderate for this occupation.

How do I negotiate a higher Growth Marketer salary in Kansas City, MO?

Cite the BLS P75 figure ($99K) — it is verifiable public data from government payroll records. Request the full compensation package: base + equity/bonus + benefits. Timing matters: negotiate at the offer stage, not after acceptance. Counter with a specific number, not a range.

What is the entry-level Growth Marketer salary in Kansas City, MO?

Entry-level Growth Marketers in Kansas City, MO (10th–25th percentile) earn roughly $43K–$56K per year, rising toward the $73K median with experience and in-demand skills.

What does a senior Growth Marketer earn in Kansas City, MO?

Senior Growth Marketers in Kansas City, MO — the top quartile up to the 90th percentile — earn about $99K–$131K per year, with the top 10% making $131K+.

How Is This Salary Calculated?

Every number is derived from a transparent, reproducible methodology — no estimates, no black boxes.

Where does the salary data come from?

US metro figures are published estimates from the BLS Occupational Employment and Wage Statistics (OEWS) survey, which covers roughly 1.1 million employer establishments. Where BLS does not publish a figure for an occupation and area, this site shows a modeled estimate and labels it as one.

How is the Kansas City figure calculated?

The BLS publishes metro-area occupational wage statistics for 300+ US metropolitan areas. For Kansas City, Official Salary uses the BLS metro premium ratio (metro median ÷ national median) and applies it to the national baseline.

What do P10, P25, P50, P75, and P90 mean?

These are salary percentiles from employer payroll records. P50 (median) means 50% of workers earn less. P75 means 75% earn less — this is the recommended negotiation anchor. P10 and P90 represent the bottom 10% and top 10% respectively.

How is take-home pay estimated?

Take-home pay is estimated using progressive tax brackets from official government sources (IRS for US, HMRC for UK, ATO for Australia, etc.). Social contributions (National Insurance, FICA, etc.) are added. These are estimates — actual take-home depends on deductions, filing status, and location.

How often is data updated?

US BLS salary data refreshes every 24 hours via the BLS public API. OECD international wages refresh monthly. ECB currency rates refresh every 4 hours.

Full formulas and source citations on the methodology page.

What a Growth Marketer salary really means in Kansas City

Take-home pay, rent affordability, and remote benchmarking — on the $72,580 median.

Estimated take-home

$59,219/yr

$4,935/month net

Gross median
$72,580
Income tax
$7,809
Social / FICA
$5,552
Effective rate
18%

Federal income tax only (FICA included). State income tax varies. Single-filer estimate — not tax advice.

Rent affordability

21%

of take-home on a typical 1-bed (~$1,033/mo)

The 30% rule says housing should stay under 30% of take-home. Here it's comfortably within that line. After all living costs (~$2,460/mo), roughly $2,475/mo is left to save or invest.

Cost-of-living estimate for Kansas City; rent ≈ 42% of budget.

Remote vs onsite

$72,580$78,760

typical fully-remote benchmark range

Onsite Growth Marketers in Kansas City earn the local median of $72,580. Fully-remote roles are usually benchmarked between the US median ($78,760) and the local rate — employers increasingly set remote pay by national or regional bands, not your city.

Compare all Growth Marketer markets →
✓ Reviewed by the Official Salary Data TeamUpdated September 2026Source: BLS OEWS 2025 metro-area survey 2026Confidence: Very HighMethodology

How to reach the top 25% as a Growth Marketer in Kansas City

The gap between a typical Growth Marketer and the top quartile in Kansas City is $26,410/year — about $2,201/month more than the median. Reaching the 75th percentile ($98,990) usually comes down to seniority, in-demand specialisations, and negotiating from real data instead of hoping for a raise.

Growth Marketer Salary Trend (2019–2024)

BLS OES historical national medians

2019 median
$79K
2024 median
$79K

Source: BLS OEWS 2019–2024. City-level data uses national trend × metro premium.

Education Premium — Growth Marketer

How degree level affects salary · ACS Census data

High School / GED
-22%
~$57K
Associate's Degree
-10%
~$65K
Bachelor's DegreeBASELINE
~$73K
Master's Degree
+18%
~$86K
Doctoral (PhD)
+12%
~$81K
Professional (MBA/JD/MD)
+28%
~$93K

Source: US Census Bureau ACS PUMS · BLS OES wage data.

Negotiation Deep-Dive

Get your data-backed negotiation opening ask and walking-away floor.

📊Your exact market percentile based on BLS distribution
🎯P75 target + 10% stretch as your opening ask price
🚪Walking-away floor so you know when to move on
Kansas City benchmarks
$73K
Market median
$99K
P75 target
$131K
Top 10%

Negotiation Calculator

Enter your current salary to see your market position and opening ask

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Growth Marketer in Kansas City — Distribution
P10
$43K
P25
$56K
P50
$73K
P75
$99K
P90
$131K
Enter your salary above to see your negotiation position

Data Source & Attribution

This page’s figures are published estimates from the U.S. Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS) survey , May 2025 release, series OEUM002814000000013116113. Verify them directly at bls.gov/oes. International figures draw on OECD Average Wages, Eurostat SES, and ILO ILOSTAT.

BLS.OEWS.2026.v2

Sep 2, 2026

Full methodology →
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