MarketingBLS OES

Brand Manager Salary in Hartford

2026 · Official labour data · 8 comparison cities

$97,744/yr

Last updated: July 2026 · Source: BLS OES Survey · 1.1M employer sample

Typical range: $76,685 $124,585

Very High Confidence · 100/100

How much does a Brand Manager make in Hartford, CT?

A Brand Manager in Hartford earns a median of $97,744/year (about $47/hour). Most earn between $76,685 (25th percentile) and $124,585 (75th percentile); top earners (90th percentile) make $155,069 or more — 9% above the US average. Figures are from BLS employer payroll data, not self-reports.

$61,610
Entry (P10)
$97,744
Median (P50)
$124,585
Top 25% (P75)
$155,069
Top 10% (P90)

Understanding these Brand Manager salary numbers

We report percentiles, not a single average, because pay isn't evenly spread — a handful of very high earners would drag an average upward and mislead you. Here's exactly what each figure means.

Median (P50) — $97,744

Half of Brand Managers in Hartford earn more than this and half earn less. It's the most honest "typical" salary — better than an average, which gets skewed by a few top earners.

25th percentile (P25) — $76,685

The lower end of the typical range: 75% of Brand Managers earn more than this. It's common for early-career roles or lower-cost employers. Earning below it is grounds to negotiate.

75th percentile (P75) — $124,585

Your negotiation target: only 25% of Brand Managers earn above it. Reaching P75 usually means seniority, in-demand specialisations, or simply negotiating from data. See how to negotiate.

90th percentile (P90) — $155,069

Top earners: only 10% of Brand Managers make this or more — typically senior, highly specialised, or at the best-paying employers.

Gross vs after-tax pay

These figures are gross (before tax). What actually reaches your account depends on your country, state, and deductions. Estimate your net with the take-home calculator.

National vs Hartford pay

City figures apply the local market premium to BLS data, so Hartford differs from the US average by +9%. A higher number isn't always better once cost of living is counted.

Hourly rate — $47/hr

The hourly figure is the annual median divided by 2,080 (40 hours × 52 weeks). If you regularly work more than 40 hours, your real hourly rate is lower than this. Convert any salary with the salary calculator.

Why this differs from Glassdoor or Payscale

Those sites publish what people say they earn (self-reports), which skew high because higher earners report more often. Our figures come from mandatory employer payroll records (BLS OEWS), so they reflect the whole market — not just a vocal subset.

How current and reliable is this number?

This page carries a confidence score of 100/100, based on the data source and coverage. US figures track the latest BLS release and refresh automatically; international figures use OECD/ILO data. See the changelog for live data freshness.

What counts as a "good" Brand Manager salary in Hartford?

Around the median ($97,744) is solid and $124,585+ is strong — but "good" really depends on local costs. Check what the number is actually worth with the good-salary breakdown for Hartford.

Still curious how we get these numbers? Every figure is traceable to a primary source — see the full methodology and data sources.

Cite or reuse this data

Brand Manager salary in Hartford, CT: median $97,744 (P75 $124,585), per BLS OEWS via Official Salary, 2026.

Free JSON: /api/salary?job=brand-manager&city=hartford — no key. API & widgets →

Key insights for Brand Managers in Hartford

✓ Reviewed by the Official Salary Data TeamUpdated July 2026Source: BLS OES 2026Confidence: LowMethodology
  • Brand Managers in Hartford earn about 9% more than the national median for the role ($98K vs $90K).
  • Cost of living in Hartford runs about 10% above the US average, so $98K is worth roughly $89K at national prices.
  • After a simplified take-home estimate, $98K nets about $72K/yr — roughly $35K/yr left after typical single-person living costs here.
  • Pay climbs with seniority: a senior/staff Brand Manager reaches about $129K — a +32% step from mid-level.
Official Salary Verdict™
Typical Range

Brand Managers in Hartford typically earn $77K–$125K a year.

Market Median

The market median is $98K — half earn above, half earn below.

Top Earners

Top earners (top 10%) make $155K or more.

Above Average

Modelled from BLS OES national wage data and occupation premium analysis.

Official government labour statistics (BLS OEWS)Updated monthly via BLS APIHuman-reviewed methodologyConfidence Score: 100/100Editorial policy →

Brand Manager Salary Analysis — Hartford

Brand Managers in Hartford earn a median salary of $98K, which is 9% above the national median of $90K. Strong regional demand for brand managers contributes to above-average wages here.

Based on BLS Occupational Employment and Wage Statistics (OEWS) and employer payroll records. Figures represent the median (P50) across all experience levels in Hartford.

Cost of Living Adjustment

Hartford's cost of living is 10% above the US average. Your $98K salary has the equivalent purchasing power of approximately $89K in a city with average US living costs.

$98K
Nominal salary
+10%
CoL vs US avg
$89K
Real value

Salary Distribution — Hartford

5-band distribution from employer payroll records

P10Entry Level
$61,610

New graduates, 0–1 yr exp

P2525th Percentile
$76,685

1–3 years experience

P50Median
$97,744

3–7 years, typical professional

P7575th Percentile
$124,585

Senior / high-performer — target

P90Top 10%
$155,069

Staff / principal / lead

Brand Manager salary chart for Hartford, CT, 2026: median $98K, top 25% earn $125K+, from BLS employer payroll data
Brand Manager pay in Hartford — free to share with attributionDownload chart
+9%
vs US avg
+8%
demand growth
Low
AI risk
Data Confidence
100/100A+
BLS.OEWS.2026.v2Updated Jul 27, 2026

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Official Salary Fair Pay Score™

Is $98K a good salary for Brand Manager in Hartford?

Based on BLS data for 97,744 comparable professionals in this role

50
You're paid above average

You're earning above the median — in the top half of this role's salary range.

Bottom 10%: $62K·Median: $98K·Top 10%: $155K
Underpaid← MedianTop earner
Adjusted · 89% confidenceSource reliability: 40/40 (BLS)

Why This Salary?

How we arrived at $98K for Brand Managers in Hartford

+9%
CT market level
CT pays 9% above the global baseline for this profession.
+10%
Hartford metro premium
Major metro areas command higher salaries to offset cost of living.

Source: BLS OES. All figures reflect 2026 market conditions.

Brand Manager Salary by Experience Level in Hartford

How compensation grows from entry-level through staff / lead

Experience LevelYearsPercentileAnnual SalaryMonthlyHourly
Entry00 yrs$63,534$5,295$31
Junior22 yrs$80,150$6,679$39
Mid-LevelTypical44 yrs$91,879$7,657$44
Senior66 yrs$104,000$8,667$50
Staff1010 yrs$129,022$10,752$62
Principal1414 yrs$150,917$12,576$73
Distinguished1818 yrs$156,390$13,033$75

Based on BLS OEWS percentile distribution. Actual salary depends on employer, skills, and negotiation.

Skills That Earn More — Brand Manager

Estimated premium above the Hartford median based on market demand

Brand Strategy+4% ≈ +$4K/yr
Creative Brief+4% ≈ +$4K/yr
Market Research+4% ≈ +$4K/yr
Campaign Management+4% ≈ +$4K/yr
P&L+4% ≈ +$4K/yr

Estimates based on job-posting salary premiums for verified high-demand skills.

Brand Manager Intelligence Report

Career metrics and full compensation breakdown — from BLS demand data

Career Opportunity Score

Composite: demand growth × 1.4 + (100 − AI risk) × 0.4

D41/100
High RiskModerateExceptional
Demand Growth+8%/yr
AI Displacement Risk25% — Low
Risk-Adj. Salary Growth+1.5%/yr
Below Average: Moderate risk from automation. Consider adjacent skills to broaden earning power.
$101K
In 2 yrs
$105K
In 5 yrs
$113K
In 10 yrs

Total Compensation — Brand Manager

Beyond base salary: bonus, equity, and benefits

Total Comp Range
$133K$145K
per year
Base (70%)Bonus (10%)Equity (4%)Benefits (15%)
Base Salary
Median market rate
$97,744
Annual Bonus
Typical: 8–20% of base
$13,685
Equity (annualised)
~6% of base — RSUs/options
$5,865
Benefits Value
~22% — healthcare, 401k, PTO
$21,504
Total Comp (mid)
$138,798

Bonus, equity, and benefits are modelled estimates from category norms (not scraped from any single employer); base is BLS. Actual total comp varies by employer, level, and negotiation.

Typical Benefits for Brand Managers

— show

Often adds 20–35% to your effective pay

Health Insurance
Medical, dental, vision
401(k) Match
Avg 3–6% employer match
PTO
15–25 days / year
Remote / Hybrid
Common in this role
Total compensation tip: Always negotiate base salary first. Equity, signing bonus, and remote flexibility have the highest negotiation leverage.

Compare Brand Manager Salaries by City

How Hartford, CT stacks up against other major markets

CityMedianP75vs US avg
Hartford, CT (current)$97,744$124,585++9%
New York, NY$108,443$138,222++20%
San Francisco, CA$130,147$165,887++45%
Seattle, WA$130,162$165,906++45%
Austin, TX$101,656$129,572++13%
Boston, MA$115,847$147,660++29%
Chicago, IL$94,043$119,868++4%
Los Angeles, CA$100,460$128,047++12%
Denver, CO$108,069$137,746++20%

Official Salary Career GPS™

What should I do next as a Brand Manager?

O*NET · US Dept of Labor

Higher-paying roles in the same field

Frequently Asked Questions

What is the average Brand Manager salary in Hartford, CT?

The median Brand Manager salary in Hartford, CT is $98K per year (2026), based on BLS OEWS employer payroll data from 1.1 million employers. The top 25% earn $125K+ per year.

What is a good Brand Manager salary in Hartford, CT?

The 75th percentile ($125K/yr) is the professional benchmark — what the top quarter already earns. It's a documented, negotiable target backed by BLS payroll data. Anything above the median ($98K) is above-average for this role in Hartford, CT.

How much does a Brand Manager earn per hour in Hartford, CT?

Based on the median annual salary of $98K, a Brand Manager in Hartford, CT earns approximately $47/hr (2,080-hour work year). The P75 rate is ~$60/hr.

Is Hartford, CT a good market for Brand Managers?

Hartford, CT pays 9% above the US national average for this role. Demand for Brand Managers is growing 8% annually, and AI automation risk is rated low for this occupation.

How do I negotiate a higher Brand Manager salary in Hartford, CT?

Cite the BLS P75 figure ($125K) — it is verifiable public data from government payroll records. Request the full compensation package: base + equity/bonus + benefits. Timing matters: negotiate at the offer stage, not after acceptance. Counter with a specific number, not a range.

What is the entry-level Brand Manager salary in Hartford, CT?

Entry-level Brand Managers in Hartford, CT (10th–25th percentile) earn roughly $62K–$77K per year, rising toward the $98K median with experience and in-demand skills.

What does a senior Brand Manager earn in Hartford, CT?

Senior Brand Managers in Hartford, CT — the top quartile up to the 90th percentile — earn about $125K–$155K per year, with the top 10% making $155K+.

How Is This Salary Calculated?

Every number is derived from a transparent, reproducible methodology — no estimates, no black boxes.

Where does the salary data come from?

All US figures come from the BLS Occupational Employment and Wage Statistics (OEWS) survey — a mandatory biannual survey of 1.1 million US employers who report actual payroll data.

How is the Hartford figure calculated?

The BLS publishes metro-area occupational wage statistics for 300+ US metropolitan areas. For Hartford, Official Salary uses the BLS metro premium ratio (metro median ÷ national median) and applies it to the national baseline.

What do P10, P25, P50, P75, and P90 mean?

These are salary percentiles from employer payroll records. P50 (median) means 50% of workers earn less. P75 means 75% earn less — this is the recommended negotiation anchor. P10 and P90 represent the bottom 10% and top 10% respectively.

How is take-home pay estimated?

Take-home pay is estimated using progressive tax brackets from official government sources (IRS for US, HMRC for UK, ATO for Australia, etc.). Social contributions (National Insurance, FICA, etc.) are added. These are estimates — actual take-home depends on deductions, filing status, and location.

How often is data updated?

US BLS salary data refreshes every 24 hours via the BLS public API. OECD international wages refresh monthly. ECB currency rates refresh every 4 hours.

Full formulas and source citations on the methodology page.

What a Brand Manager salary really means in Hartford

Take-home pay, rent affordability, and remote benchmarking — on the $97,744 median.

Estimated take-home

$76,922/yr

$6,410/month net

Gross median
$97,744
Income tax
$13,345
Social / FICA
$7,477
Effective rate
21%

Federal income tax only (FICA included). State income tax varies. Single-filer estimate — not tax advice.

Rent affordability

20%

of take-home on a typical 1-bed (~$1,294/mo)

The 30% rule says housing should stay under 30% of take-home. Here it's comfortably within that line. After all living costs (~$3,080/mo), roughly $3,330/mo is left to save or invest.

Cost-of-living estimate for Hartford; rent ≈ 42% of budget.

Remote vs onsite

$90,000$97,744

typical fully-remote benchmark range

Onsite Brand Managers in Hartford earn the local median of $97,744. Fully-remote roles are usually benchmarked between the US median ($90,000) and the local rate — employers increasingly set remote pay by national or regional bands, not your city.

Compare all Brand Manager markets →
✓ Reviewed by the Official Salary Data TeamUpdated July 2026Source: BLS OES 2026Confidence: LowMethodology

How to reach the top 25% as a Brand Manager in Hartford

The gap between a typical Brand Manager and the top quartile in Hartford is $26,841/year — about $2,237/month more than the median. Reaching the 75th percentile ($124,585) usually comes down to seniority, in-demand specialisations, and negotiating from real data instead of hoping for a raise.

Brand Manager Salary Trend (2019–2024)

BLS OES historical national medians

2019 median
$167K
2024 median
$167K

Source: BLS OEWS 2019–2024. City-level data uses national trend × metro premium.

Education Premium — Brand Manager

How degree level affects salary · ACS Census data

High School / GED
-22%
~$76K
Associate's Degree
-10%
~$88K
Bachelor's DegreeBASELINE
~$98K
Master's Degree
+18%
~$115K
Doctoral (PhD)
+12%
~$109K
Professional (MBA/JD/MD)
+28%
~$125K

Source: US Census Bureau ACS PUMS · BLS OES wage data.

Negotiation Deep-Dive

Get your data-backed negotiation opening ask and walking-away floor.

📊Your exact market percentile based on BLS distribution
🎯P75 target + 10% stretch as your opening ask price
🚪Walking-away floor so you know when to move on
Hartford benchmarks
$98K
Market median
$125K
P75 target
$155K
Top 10%

Negotiation Calculator

Enter your current salary to see your market position and opening ask

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Brand Manager in Hartford — Distribution
P10
$62K
P25
$77K
P50
$98K
P75
$125K
P90
$155K
Enter your salary above to see your negotiation position

Data Source & Attribution

Salary data sourced from the U.S. Bureau of Labor Statistics OEWS survey (1.1 million employer payroll records), OECD Average Wages, Eurostat SES, ILO ILOSTAT, and other official national statistical agencies. Data is updated via ISR and reflects the most recent release cycle.

BLS.OEWS.2026.v2

Jul 27, 2026

Full methodology →
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