What is a good salary for a VP of Sales?

In 2026, a good VP of Sales salary is around $195K (the national median). $244K+ is great (top 25%), and $298K+ is top-tier (top 10%). Earning below $156K is under market — worth a negotiation.

Below market< $156K

Under the 25th percentile — grounds to negotiate.

Decent$156K–$195K

Solid for early-career or lower-cost areas.

Good$195K–$244K

At/above the median — a genuinely good salary.

Great / top$244K+

Top quartile; $298K+ is top 10%.

It depends on where and how senior you are

Is it good in your city? →VP of Sales pay by experience →Am I underpaid? →

Common questions

What is a good salary for a VP of Sales in 2026?

A good VP of Sales salary is around $195K (the national median). $244K+ is great (top 25%) and $298K+ is top-tier (top 10%). Anything below $156K is under market for the role.

What is a high salary for a VP of Sales?

$244K puts you in the top quartile; $298K or more is top-10% pay for a VP of Sales. Reaching it usually means senior level, in-demand skills, or a high-cost metro.

Does a good VP of Sales salary depend on location?

Yes — the same number goes much further in a low-cost city. Use the cost-of-living check to see what a salary is really worth where you live.

Percentiles from BLS-anchored national data; a good salary also depends on cost of living and your level.