Sales Development Representative vs VP of Sales: Which Pays More?
Side-by-side salary comparison by city, experience level, and career growth outlook. Data reflects current market rates.
Sales Development Representative
Prospect and qualify inbound and outbound leads to fuel the sales pipeline.
VP of Sales
Own the entire sales organisation, strategy, and go-to-market execution.
VP of Sales earns more on average — the national median is $133,000/year (215%) higher than a Sales Development Representative. However, salaries vary significantly by city, employer, and experience level — see the city-by-city breakdown below.
Sales Development Representative vs VP of Sales — Salary by City
National median figures in USD across top cities.
| City | Sales Development Representative | VP of Sales | Difference |
|---|---|---|---|
| San Francisco, CA | $89,936 | $290,221 | Sales $200,285 |
| New York, NY | $72,817 | $228,925 | Sales $156,108 |
| Seattle, WA | $86,929 | $277,452 | Sales $190,523 |
| Austin, TX | $70,658 | $219,642 | Sales $148,984 |
| Chicago, IL | $65,626 | $213,962 | Sales $148,336 |
| Boston, MA | $82,872 | $258,565 | Sales $175,693 |
| London, UK | £47,340 | £153,845 | Sales $106,505 |
| Toronto, Canada | CA$82,018 | CA$265,607 | Sales $183,589 |
Frequently Asked Questions
Does a Sales Development Representative or VP of Sales earn more?+
A VP of Sales earns more on average. The national median salary for a Sales Development Representative is $62,000/year, compared to $195,000/year for a VP of Sales — a difference of $133,000 (215%).
Which has better career growth — Sales Development Representative or VP of Sales?+
Sales Development Representative roles are growing at 18% YoY while VP of Sales demand is growing at 12% YoY. Sales Development Representative has stronger near-term demand growth.
Can you switch from Sales Development Representative to VP of Sales?+
Yes. Many professionals transition between these roles, especially since both are in the same category. Shared skills include: CRM.
Which is harder to automate — Sales Development Representative or VP of Sales?+
VP of Sales has a lower AI automation risk (15% vs 45%). Based on Oxford Martin School and McKinsey 2023 analysis.